Disney is pretty much the quintessential family brand. Part of that is because parents have always known that if it says "Disney," they could count on it to be kid-friendly. That's a huge asset for a company that built the largest media empire on earth by being the place for families.
In fact, one of the reasons my family cut the cord, and signed up with Hulu (which is now entirely owned by Disney), is that it allows you to set up "kid-friendly" profiles. Presumably that means that when kids are watching programming with that profile, they'll only be able to see age-appropriate movies and shows. Netflix allows this as well, though in that case there are no commercials (even better).
Except, with Hulu, it turns out that's not the case at all. "Kid-friendly," doesn't actually mean kid friendly. In fact, just this weekend we decided to let the kids pick out a movie. It's a holiday weekend and movie-nights are one of our favorite activities for our family of six. The kids picked Disney's 2016 remake of Pete's Dragon from the "kids" section.