Transformation is a powerful word, and I don't take it lightly.

But, when it comes to the change that we've all seen from the impact of digital, transformation is a term that entrepreneurs have embraced and bigger companies are just starting to plan for.

For many entrepreneurs, leadership is still a skill that we learn on the go.

I wanted to learn transformative leadership from a leader who has transformed companies before, so I reached out to Todd Unger, Chief Experience Officer for American Medical Association to learn more about how leaders can transform companies.

Unger has led digital transformations at AOL, Time Inc. and the Daily Racing Form.